With travel and health uncertainties this during the pandemic we think local cycling staycations this summer is a great idea! This led to the creation of the Trek Florida Cycling Staycations campaign.
We picked the top family friendly cycling destinations in South Florida. We shot a GoPro video at each site and added tips and key points on our Website Page.
We even have a FaceBook photo contest! Post your photo or video to our FaceBook page and the post with the most engagements wins a $250 gift card!
There are four destinations in SW Florida, Gordon River Greenway, Ding Darling National Wildlife Refuge, Cecil Webb Wildlife Area and Estero Bay Preserve. And four in SE Florida, Markham Park, Shark Valley National Park, Loxahatchee National Wildlife Refuge and Grassey Waters Preserve.
All of the locations are safe, many with no cars allowed, and bring you close to nature. We wish you many great rides this summer!
One of our core values is to support local cycling and our community. We want to thank you for your support of two recent local events that not only featured great rides but also supported local charities.
Trek Poker Ride
by Greg Pelican
The Trek Poker Ride was a fun event that took place on December 3rd. Tony Prater our Ft. Myers store manager came up with the Poker theme and creating a ride that tied our Ft. Myers, Estero and Naples Stores together.
The idea was to ride to each store and back and pick a card at each stop. This resulted in 5 stops (5 cards) for the out and back 80 mile trip from Ft. Myers, Estero and Naples. At the end of the day the best Poker hand (5 cards) won a gift basket worth $500. We did the same but with a blackjack hand for the a shorter 40 mile out and back route to Estero and back. We donated 100% of the entry fees to the local chapter of the United Way.
I rode on the 80 mile ride with Sue Fleming, our Naples Store Manager and some of our fast Trek Tri Team triathletes. It was a blast! We had perfect weather and a nice fast group formed working a double paceline. The best part was the food stops every 20 miles at each Trek Store (cutorsey of sponsor Wells Fargo).
Big thanks go out to the Caloosa Riders for their help in marking the route.
It was fun seeing other groups coming and going on the road and in the stores. It was like a car rally. Once back in Ft. Myers Trek Triathlete Alex Sardina won the Poker hand with 3 aces. And there was a six way tie on the blackjack hand! This resulted in each picking another card and high card winning. And the winner is... Mark Cochran!
We look forward to making this an annual event!
Check out this short video!
Irma Relief Ride Raises Over $13,000
Trek was a proud sponsor of the Naples Velo promoted Irma Relief Ride. We want to thank all the volunteers, sponsors and participants for making the event a success.
Over $13,000 to the Bonita Assistance Office and the Guadalupe Center for Immokalee.
Late afternoon on September 10th Cat 4 hurricane Irma made landfall in Naples about 20 miles south of my home.
It was surreal to watch our friends Laurie and Joe Rose's Facebook live feed as it battered South Naples. At the same time I was keeping an eye on a radar app and the Weather Channel's Jim Cantore commentating from just a few miles north of us at the Germain Arena which was being used as a shelter.
The eye of the hurricane went directly over Trek's Naples Store and then proceeded over our house and Trek's Estero store. We were very lucky but many weren't.
The next day many people didn't have power or water, and gas was scarce, but I rode my bike to our Naples store to check it out. The store had lost power and a big sign. Trees were down everywhere.
When I rode home through Bonita Springs the water was so deep on Imperial Road it was up to the middle of my bottom bracket! The hurricane had caused the Imperial River to flood. I was shocked to see a neighborhood where the water was up 4-5 feet high. Families were standing on the side of the main road huddled together.
Seeing the devastation and the displaced families that needed help touched me deeply.
As soon as I got home I called our owner Joe DuBois and explained how bad it was in Bonita Springs. I shared a vision of bringing the cycling community together with a charity ride to help those in need. He said "do it!"
Next I called Brian Hahn who owns Momentum Brewhouse in Bonita Springs. Brian is a super sponsor of our tri team and is connected with the town. We brainstormed about an event. He said why not hold it at Riverside Park right in downtown Bonita Springs. I loved the idea as the park has a great bandshell and is only a few miles from the flooded communities. I envisioned a big ride passing by the neighborhoods that needed help and coming back to enjoy live music at the bandshell, great Momentum beer and food. A cycling festival to support our neighbors in need!
This was the genesis of the Irma Relief Ride.
I reached out to Peter Simmons the mayor of Bonita Springs. Peter loved the idea and said "with all the bad that has happened, it would be great for an event like this to come and help our town".
Of course putting together an event like this quickly is not easy and we needed help and resources! I mapped out a plan for the event, and brought it to the Naples Velo board of directors who quickly got behind it and became the promoter and main sponsor.
Big thanks to graphic artist and cyclist, Kurt Larson who volunteered his time to design our logo and banners. And to Tony Renda of Renda Broadcasting who connected us with a fantastic band, the Ben Allen Band.
In a show of solidarity Naples Cyclery, the Bike Route and Trek all are supporting the event. They have donated $1350 worth of gift cards which will be used for the winners of three Strava Segments along the 50 mile route. The bike shops are also collecting donation bikes for us to give to kids and families in need.
Online registration is now open. And 100% of your entry fee will be donated to support two great local charities, The Bonita Assistance Office, and the Guadalupe Center of Immokalee.
Thanks for your support and I hope to see you at the ride! Let's show the strength of our great sport!
Trek is a proud sponsor of local clubs, teams, events and races. But more than that we encourage all of our stores to host local rides and to actively participate in the cycling community.
The Trek Taco Tuesday Ride is a great example of a collaboration between our Ft. Myers store and the Ft. Myers based Caloosa Riders. Every Tuesday night at 7 PM cyclists meet at the Trek Store for a fun two hour ride. They split into a faster and slower group, with the faster group doing a few more miles. Everyone ends at Tijuana Flats around 9 PM to share tacos and perhaps a cold cerveza. If you are new are win the Airport Sprint you even get to ring the "Taco Bell"!
Come on out and join us!