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We want to thank you for your business and support through a very challenging year! With Covid-19 and social distancing cycling offered the perfect escape! This slideshow captures some magic moments and shows how cycling has brought joy in 2020.
Let's ride in the New Year together! 
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We love stories like this! Check out this video where Mike Russo, a Naples customer, explains how cycling has changed his life!
With travel and health uncertainties this during the pandemic we think local cycling staycations this summer is a great idea! This led to the creation of the Trek Florida Cycling Staycations campaign.
We picked the top family friendly cycling destinations in South Florida. We shot a GoPro video at each site and added tips and key points on our Website Page. We even have a FaceBook photo contest! Post your photo or video to our FaceBook page and the post with the most engagements wins a $250 gift card! There are four destinations in SW Florida, Gordon River Greenway, Ding Darling National Wildlife Refuge, Cecil Webb Wildlife Area and Estero Bay Preserve. And four in SE Florida, Markham Park, Shark Valley National Park, Loxahatchee National Wildlife Refuge and Grassey Waters Preserve. All of the locations are safe, many with no cars allowed, and bring you close to nature. We wish you many great rides this summer!  With COVID-19 closing gyms, pools, schools and businesses we are seeing a mass of people seeking the health and recreation benefits of bicycling. With so many of our customers either returning to cycling or new to the sport we felt a strong need to teach the basics. To address this need we created the "DIY New Bike Series" targeted at new cyclists. The campaign consists of short videos that focus on explaining one key aspect of cycling at a time. So far we have created three videos and launched them on our South Florida focused FaceBook page. The videos have been very well received, with many likes, comments and shares and over 10,000 engagements! We will continue to build the series and will be adding the content on our website, YouTube, and blog to help more cyclists. Feel free to share this post and videos with any new cyclists. And we welcome you ideas for future topics. When the COVID-19 Pandemic hit we had no idea how it would affect our stores and customers. We believe that bicycling is a healthy physical and mental activity, that doubles as a means of transportation. To that end we followed the CDC and local guidelines, limited the number of people in our stores, setup a disinfectant station, and did our best to serve our customers.
What we didn’t expect was an explosion of new sales with families flocking to cycling during this pandemic. With school, gyms, pools and beach closures residents of South Florida instinctively turned to bicycling. Fresh air, sun, and yes even social distancing! I’d like to share a few inspiring stories of how our customers turned to bicycling to help cope with the Pandemic... IronMom Training at Home: Cailin is an Ironman Triathlete who lives in Naples and is the mother of three girls. With school closures Cailin needed a way to stay at home with her kids and still workout. The solution was a Cycleops M2 “smart trainer”. By mounting her bike on this interactive trainer she can now virtually ride all over the world and even join virtual races with other cyclists and keep an eye on her girls. Photographer Expands his Riding with an eBike: Bill is a 71 year young photographer who had given up mountain biking until his purchase of a Trek Powerfly eBike. The pedal assist electric motor helped him ride the trails again. He is enjoying his new bike and reported “It feels like I am 20 years younger. A true fountain of youth which I needed during this time of self-isolation. Attached are a few shots with a gator and my magic bike!” A Resurgence in Family Cycling: It is really great to see whole families cycling together. While cycling through the Ding Darling National Wildlife Refuge we met a family of 5 riding together on new Townie beach cruisers. I explained I was Trek Florida’s Marketing Manager and asked if I could take their picture for our FaceBook page. They agreed and told me they just bought the bikes from our Estero Store. Yesterday in our Naples store we helped outfit a family of 6 with new bikes, and also twin brothers Max and Noah. A Bike & Trainer Replaces a Diabetic’s Gym Routine: Debbie and Heinz are 69 and 74 and live in Pelican Marsh in Naples. With the gyms being closed they needed a way to exercise safely. Heinz is a diabetic and stationary cycling is an essential part of his fitness routine. Sue Fleming our Naples Store Manager came up with a solution. She recommended a Townie 7 EQ in a step through frame to make it easy to mount and ride, and a Cycleops Trainer to convert the bike to an stationary exercise bike. Debbie also rides the bike in her community and has earned the nick name “Mary Poppins” when she visits her friends on the bright yellow bike. The government (CISA) recently recognizes the importance of bicycles and has deemed bike shops and service an essential critical workforce. And Florida's "Safer at Home Executive Order" allows cycling as an essential activity. We are here to help with all of your cycling needs. Don't hesitate to stop by or call our stores, visit our website, or email if we can be of assistance. In these uncertain times cycling remains healthy, fundamental and timeless. Wishing you health and safety, Greg Pelican and the Trek Bicycle Stores of Florida Team Having the proper gearing to match both your ability, the type of bike and where you ride it, is one of the most important factors of your bike setup. For example if your gearing is too high (hard) and you have to do a lot of climbing, will force you to stand or use too low of a RPM. Conversely if your gearing is too low or easy you will spin out and not be able to put out maximum wattage which will limit your performance. This short video focuses on having the optimum chain ring size and also touches on the advantage of Rotor Oval Rings. Anyone of our 9 stores can help you get the right gearing setup on your bike! Don't hesitate to email if you have any questions or if your need help to determine the optimize chainrings for your riding. Enjoy the video! As Florida cyclists we are all very familiar with heat, sweat and humidity. But do you know what effect this can have on your bike?
Sweat and humidity leads to corrosion. And this can cause rust which will eventually lead to breakage or failure. This can not only rob your performance but can also cause an accident. The trouble is that often you can't even see the problem unless the parts are inspected (which may require removing them). Here are two good examples of corrosion problems I ran into in our Naples store. The picture on the left is under the aero-pad of an aerobar. The bolts are so corroded they are about to break, and can't be removed without destroying them further. If this cyclist was riding in the aero position and the bolt gave way he would have likely crashed. Triathlon bikes have the added problem of a sports drink spilling there. The picture on the right is of a headset bearing that is corroded and affecting the steering of the bike. This bearing is not dissimilar to a bottom bracket bearing. Imagine how much extra drag (cost in wattage) a corroded bottom bracket bearing causes! Shift and brake cables also can rust and corrode which effects the shifting and breaking properties. The bottom line is that for safety and optimum performance, any Florida cyclist should have your bolts and bearings inspected by a pro mechanic every 6 months. Be safe out there, I hope to see you on the road! Greg Trek Bicycle Stores of Florida is a proud sponsor of the Segafredo-Trek Triathlon Team. The team which is made up of athletes of all ages and abilities had a great season! This short 2019 highlight video showcases the passion and fun that the team embodies! If you live in South Florida and want to join and race with the club, ask to join our FaceBook User Group to learn more... https://www.facebook.com/groups/TrekTriFlorida/ Competing in an Ironman, riding a century or running a 100 miles is hard enough! One of our customers, Charlie Catalano has done all of the above and has the added challenge of having Type 1 Diabetes. Check out the inspirational video! Trek’s 2020 Domane has only been for sale since July 25th, but already it’s getting rave industry and customer reviews. Bicycle Magazine said the new Domane is "one of the best road bikes you can buy now." I hope this blog post captures what the all the buzz is about! Just in case you missed this… there have been a few major trends and technologies have been converging over the past 5 years.
Trek not only embraces these technologies, if anything their R&D has driven new technology forward and made it mainstream for cyclists. Trek encapsulated all of the hot bike technologies into it's new Domane design. The Domane has been Trek’s best-selling road bike so it had the daunting task of pushing the envelope but not alienating it’s fans. If anything the end result is MORE DOMANE than ever. Even plusher, more stable ride. More versatility and more comfort. The new disc brake only Domane accepts tires up to a massive 38mm! With the right tires this makes it suitable for gravel adventures and Florida Levee riding! It’s faster too! The new frame not only looks better, picking up Madone design cues, it is more aero with cleanly routed internal cables. There is a wide price range and spec starting with the $2399 SL4 to a totally tricked out custom Project One! The SL frame is built with 500 Series carbon fiber. The SLR frame upgrades to a lighter 700 series carbon fiber and has adjustable rear suspension. Check out the wide range 12 speed, electronic shifting Sram AXS Force or Red configurations! Or let us help you spec a custom Project One. And on the subject of spec, I’d recommend getting tires and wheels optimized for most of the riding you plan to do. If for example you do high speed Florida group rides, a 25 or 28mm tire with a Bontrager XXX Aeolus 6 is the hot setup. Trek does spec some models with it’s super wide rim Pro3V wheelset and 32mm tires. This wheelset is great if Levee riding is your gig, but won’t even accept a 25mm tire as it’s too narrow. The new frame design has a seat mast (similar to the Madone SLR) and has two seat post size options so a pre-bike purchase fitting is highly recommend. We include a bike fitting at no charge with a bike purchase. Our knowledgeable staff is here to help you find the perfect bike! For more info or to schedule a bike fitting for a new bike, email gpelican@trekbikesflorida.com Check out the new Domane you won’t be disappointed! |
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