 With COVID-19 closing gyms, pools, schools and businesses we are seeing a mass of people seeking the health and recreation benefits of bicycling. With so many of our customers either returning to cycling or new to the sport we felt a strong need to teach the basics. To address this need we created the "DIY New Bike Series" targeted at new cyclists. The campaign consists of short videos that focus on explaining one key aspect of cycling at a time. So far we have created three videos and launched them on our South Florida focused FaceBook page. The videos have been very well received, with many likes, comments and shares and over 10,000 engagements! We will continue to build the series and will be adding the content on our website, YouTube, and blog to help more cyclists. Feel free to share this post and videos with any new cyclists. And we welcome you ideas for future topics.
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